No Hashtag – Why campaigning needs to look more like a movement than marketing.

hashtag activism

Article by Ben Peterson, originally published on his personal blog leftwin.

If you speak to some activists, they’ll tell you that it’s a time of change. From the union office to the rally in the street, a new way of doing things is on the rise. The hard times for the left are coming to a close. There’s a new sheriff in town. The “social media campaigner” is here.

Or so the story goes.

Social media campaigning and “messaging” are now central to discussions on the left. Analysis of the political situation increasingly plays second fiddle to “framing” and media talking points. For example, at the recent Council of Trade Unions (CTU) conference the keynote speaker wasn’t a leader of a movement reflecting on a successful campaign. Rather, the key speaker was international language and communications consultant Anat Shenker-Onsario, on messaging. “Digital campaigning” is at the core of influential conferences such as Campaign Bootcamp and Step It Up.

Discussing social media is not a problem in itself. It is self-evident that unionists, environmentalists or anti-TPPA protestors should seek to be as effective as possible in communicating their ideas.

However, the focus and emphasis on media campaigning covers a deeper and more problematic political perspective.

Strategy must come first
The union movement is a good example. In Aotearoa/New Zealand, union membership has shrunk significantly since 1991, when the then National government brought in anti-union legislation. The union movement has steadied, but struggled to regain its influence.

As the economy changed towards service industry jobs, the union movement was slow to adapt, initially believing that these industries were too difficult to organise.  This has now changed, with Unite and FIRST union actively campaigning in hospitality and  retail respectively.

Both these unions seek to use effective messaging in their campaigns, but this is only effective due to the strategic choices of these unions. Media campaigning is only significant after identifying the shape of an organising campaign. For both of these unions, social media campaigning is part of their drive to organise and mobilise these workers.

Unite’s first campaign was #SuperSizeMyPay. It is impossible to understand this campaign without understanding the centrality of the organisation and mobilisation of union members and supporters. The campaign’s strength was built both before the media event, and was used to stimulate greater organising after. The media work was savvy, but it came after the strategic political choice to organise in fast food. Focusing on media messaging misses this important point. It also sidesteps a discussion on why significant parts of the union movement were convinced that organising young workers was not possible.

The same applies for the climate movement. Effective messaging is obviously important, but messaging to what ends? Is the solution to lobby politicians and fossil fuel companies? Or does the movement adopt a strategy of community mobilisation? The endpoint of one is a cup of tea and a chat in a corporate board room. The other might be a community blockade. The focus on media campaigning at best distracts from these vital discussions. At worst, it implicitly takes a side in these strategic debates and reinforces some of the problems that leftists need to overcome.

Movements of people, not “change corporations”
Having media as the central focus of campaigning can be at odds with the emancipatory project of the left.

The basis of a radical left project is ‘the people’. In short – the world is not run by or for the billions of ordinary people who populate the planet. Instead, a small financial and political elite runs the political and economic institutions that define our world. The solution is to reverse this situation and build new, more democratic institutions. This strategic analysis is built around one central assumption – the power and potential of working people to run their own society.

Social media campaigning often runs counter to this idea. The social media campaigner creates online content and hopes other people ‘retweet’ or share their content on Facebook. Most people are therefore only passively involved. People are encouraged to share content, but have no way of being involved in creating that content themselves.

Focusing on “effective messaging” reinforces this dynamic. A select few professionals drive a campaign. They are the ones with the media training. They decide on the message, and find graphic designers to make the content. For those outside the professional bubble, the scope for involvement in strategic decisions is non-existent.

This has a flow-on effect to other aspects of political organisation. Fundraising money is channelled away from maintaining a meeting space, printing for mass distribution or upskilling a range of volunteers. Instead funds go towards providing wages for professional spin. Organisations adopt organisation models with a board of directors, or even a CEO, instead of an organising committee accountable to regular membership meetings.
Ironically, this form of organising ends up mirroring the kind of institutions that we are organising against. It is a political perspective of creating “change corporations”, and like other corporations, ordinary people are not participants. Instead they are reduced to political consumers of the change-corp’s political product.
Campaign Bootcamp was a good example of this process. The camp was pitched to young people wanting to “make change”. It had a strong focus on online campaigning tools and media messaging. For the record, it is admirable to set out to provide training for young people to be better political activists. However, the perspectives put forward at the camp were likely to reinforce an elite conception of progressive politics.

In the first instance, the suggested cost was $1200 per attendee; this was later clarified that it would be for those who were paid to go by their employer. This may work for an up-and-comer in a wealthy church charity, but a young person working in a service industry job was not likely to be able to convince their employer to foot the bill. After being challenged, the organisers changed the fee to $800 for those working full time and $400 for students or unemployed.

On top of the cost of attending, organisers required “ideal participants” to “have a minimum of one year’s experience working on social or environmental issues”. If this wasn’t enough, there were interviews to vet potential participants.

Taken together this paints a fairly clear picture. For Campaign Bootcamp, change is a professional process. The ideal person is someone who is young, educated, with a disposable income, and who either works for an NGO or wants to do so. Beneficiaries, high school dropout fast food workers, or even people who have not yet been involved in activism need not apply.

A left perspective.
The real problem is that this approach moves away from our strengths. The corporations that unionists or environmentalists find ourselves organising against will always have more money and resources. They will always be able to pay for the best PR and advertising, or commission the most studies.

A strategy that aims to create an elite group of trained media campaigners gives up our biggest strength – people. Our strategies need to focus on mobilisation and organisation of this base. Being effective in our messaging is important, but we need to encourage a more active involvement than simply asking people to ‘like’ and ‘share’ on Facebook.
Building real organisations where participants have active involvement and control over the direction of the campaign is possible – in fact it is how unions and environmental movements came about. The long tradition of organising meetings and active participation of members in their organisation needs to be continued. This kind of organisation gives movements the real roots and strength that can change the world. Online campaigning alone cannot substitute for the power that comes from the people.

AKL Event: Fightback Climate Crisis Magazine Launch

2015-11-29 16.01.34

None of New Zealand’s current political parties are willing to do what it takes to put us on the path to climate safety and justice. All of them –including the Green Party – are wedded to capitalism, prioritising profit over people and planet.

“Market forces” are what got us into this climate mess and market-based mechanisms like “emissions trading” are only making it worse. The ETS just means rich countries “exporting” their polluting industries to low-wage countries such as China and India. But it has no impact on the consumer economy which drives polluting technologies.

We need green, liveable, sustainable cities, agriculture and natural areas. We need a sustainable future and “green jobs” for all people who want them. We need an end to motorway madness and fossil-fuel addiction. We need our water and power taken back into public hands. And we need partnership between Māori, Pākehā and immigrant communities to make this happen.

Fightback is a nationwide socialist group seeking to build a nationwide Ecosocialist Network, to discuss and promote a post-capitalist, sustainable future for Aotearoa/New Zealand.

7pm, Monday December 7th
Grey Lynn Community Centre, Auckland
[Facebook event]

ecosocialist network march

CHCH Fightback Reading Group #6: The Limits of Utopia

limits of utopia

This week our reading is a piece by fantasy author and marxian socialist China Miéville – “The Limits of Utopia.”

If you prefer listening to reading, the piece is based on this speech.

The piece discusses on the one hand, the need for utopian thinking in an era of ecological devastation – but also the dangers of environmentalism that can empower those who profit from the exploitation of the planet’s resources. Miéville’s language is a bit verbose, but in a creative rather than technical way so hopefully people will enjoy some of the more bombastic passages.

“The stench and blare of poisoned cities, lugubrious underground bunkers, ash landscapes… Worseness is the bad conscience of betterness, dystopias rebukes integral to the utopian tradition. We hanker and warn, our best dreams and our worst standing together against our waking.

Fuck this up, and it’s a desiccated, flooded, cold, hot, dead Earth. Get it right? There are lifetimes-worth of pre-dreams of New Edens, from le Guin and Piercy and innumerable others, going right back, visions of what, nearly two millennia ago, the Church Father Lactantius, in The Divine Institutes, called the ‘Renewed World’.”

We thought this reading would be beneficial in as it’s a couple days before the People’s Climate Parade in Christchurch which Fightback is supporting. The need for anti-capitalist analysis of the climate crisis is essential, especially while the vast majority of Enviro orgs rush to court the middle ground – and are unwilling to challenge the structural causes of ecological degradation.

-Koha appreciated
-Food provided
-All welcome
-Reading beforehand encouraged but not required

6:30pm, Thursday 26th November
59 Gloucester Street, Workers Educational Association, Christchurch
[Facebook event]

Teresia Teaiwa on refugee rights in the Pacific: “Mana whenua leads to mana tangata”

Teresia Teaiwa is a poet and Pacific Studies academic in Aotearoa / New Zealand. Fightback previously interviewed Teresia here.

Ian Anderson interviews Teresia on recent media coverage of Australia’s offshore detention centres.

You have said that Australian refugee centres in Manus and Nauru are exploiting the desperation of those communities, alongside the widely-reported abuse of refugees. Who benefits from exploitation and abuse in Manus and Nauru?
Well, no one truly benefits from exploitation and abuse ever. Oppressors lose their humanity in the process of dehumanizing others.

But the primary beneficiaries of Australia’s policy of detaining asylum seekers, refugees, and other so-called undesirables offshore are corporations like Transfield Services and Serco. The operation of detention centres in Manus and on Nauru is part of a wider industrial network that links the privatisation of prisons with defence and mining. Companies that have received contracts from the Australian state to manage the detention centres have made millions of dollars in profit—by providing minimal and sub-standard living conditions.

Of course, theoretically, the people of Manus and Nauru are supposed to benefit from the detention centres as well. I remember in the early 2000s that the huge attraction of the detention centre for Nauruans was the promise of a regular fresh water and electricity supply. In both the Manus and Nauru cases, jobs and income are considered direct benefits of the detention centres for locals.

But this is my concern: the detention centres are part of a perverse pattern of negative development. Nauru has already been environmentally decimated by phosphate mining, and to go from an extractive industry to a detention centre is nothing more than a downward spiral. No one can be uplifted by the detention—indeed, the inhumane imprisonment—of others.

In an interview with E-Tangata, you recently warned of the danger of painting a people with just one brush stroke. Is this also the warning you are offering about portrayals of Nauru in recent media coverage?
My problem with the media coverage of Manus and Nauru, especially by the New Zealand and Australian media, is that the interest has been solely driven by the detention centres. Prior to the establishment of Australia’s offshore detention centres in 2001, there was little media interest in Manus or Nauru. Of course, the media industry needs crisis in order to invest resources in investigating and reporting stories. But if we continue to use the brush stroke metaphor, what we’ve got is Manus and Nauru being painted by the media solely as detention centres, and we get very little sense of these places having a life beyond this as a reason for being.

Unfortunately, the well-meaning activism that has emerged in response to the horrific abuses of detainees has also fallen into the trap of painting Manus and Nauru as simply sites. You get placards and slogans that say “Close Nauru” or “Shut Down Manus”—as if that’s all they are—sites that can be maintained or closed down at will. Then there are the slogans that go “Hell exists and it’s on Nauru,” and the constant pairing of “hell” with the images of Manus and Nauru.

Frankly, it’s disturbing to me that human rights activists’ concerns seem to extend only to the detainees and do not seek a larger analysis of the kind of underdevelopment or negative development that makes it necessary for the communities of Manus and Nauru to accept detention centres as a solution to their development challenges.

What would policy/news/activism look like if the well-being of the people of Manus and Nauru was always kept at the centre of considerations? I feel certain that if the welfare of Manusians and Nauruans was put first, there would either be no detention centres, or the detainees would actually be well cared for.

How does your own whakapapa interact with your take on this story?
I whakapapa to Banaba or Ocean Island, which is Nauru’s twin phosphate island. The Nauruans have an oral tradition that Banaba was formed as the result of a traumatic event on Nauru.

I have had relatives and friends who have lived, worked, and married on Nauru, and I was able to visit there twice in the 1990s. I developed a great affection for the island and people from those two visits—I fell in love with the geography, especially the pinnacle formations along the coast, and the Buada Lagoon inland. But what made me realise that Nauru had so much more to offer the world than phosphate was the experience I had of running a family history workshop through the University of the South Pacific’s Nauru Centre in 1997. The Nauruan participants came from a range of ages and experiences, but what they had in common was an incredible wealth of both indigenous and worldly knowledge, a wicked sense of humour, and serious story-telling talent. I’m not sure if any of the writing from that workshop ever got published, but if outsiders could read those stories, they might be able to see how Nauru is more than just a site for Australia’s human refuse.

I have not been to Manus, but I remember when I was on my way to Madang last year, that one of the ground staff at Brisbane airport assumed that I was going to Manus when I presented my paperwork at the check-in desk. I was a bit alarmed by that—just wondering, how much traffic is there from Australia to Manus? I have a friend who has Manus whakapapa, and she was telling me that her father’s people are well-known among Papua New Guineans as peaceful and welcoming. So when the riot broke out at the detention centre there early last year and a local employee and PNG police were implicated in the events and the death of Reza Barati, she felt strongly that the detention centre was a deeply corrosive influence in the community.

As a Pacific person and as a Pacific Studies scholar living and working in Aotearoa New Zealand, I recognise that Papua New Guinea and Nauru are quite peripheral to our very Polynesian-centric sense of the Pacific. But ultimately, the indigenous peoples of the Pacific all do share the same ancestry. And the question becomes whether we care about these fellow human beings who are distant relatives of ours or not?

As you’ve noted about Britain, even imperialist nations can’t be painted with one brush stroke. Australia certainly has its own refugee rights movement, alongside a strong racist current even among the working majority. How much hope do you hold for anti-imperialist movements in countries like Australia and New Zealand?
I’d like to see more connections made between the refugee rights movement, anti-imperialist movements and indigenous rights movements in Australia and New Zealand. As I’ve said, I find it disturbing that movements concerned about refugee rights can be so disinterested in the welfare of Manusians and Nauruans, let alone Aboriginal Australians or Māori.

Unfortunately, human rights discourse these days often falls short of critiquing imperialism. And some of our socialist comrades are pretty quick to buy into one-dimensional representations of Papua New Guineans and Nauruans as primitivist brutes, without trying to nuance their analyses—not trying to understand, for example, what complex social tensions might be at play in the indigenous societies of Manus and Nauru under the circumstances.

It’s important to note, too, that the refugees and asylum seekers have quite fixed ideas about the Pacific Islands in which they find themselves detained. You can’t blame them when they are seeing the islands through the bars and fences of detention centres.

Some are very clear about the kind of life that they are after: they did not risk their lives leaving one “third world” country in order to end up in another “third world” country. But most would much rather not have had to leave their homes in the first place.

Our problem is that we have such gross inequalities across the globe, and too many of the citizens of rich countries just don’t understand how their affluence is actually a result of the impoverishment and endangerment of so many people in other countries.

In the last few days, we’ve seen riots at Australia’s Christmas Island detention centre, and our own Prime Minister John Key describe detainees as “rapists and murderers.” Do you have any comments on this unfolding situation?
From what I understand the Prime Minister was actually incorrect in his categorization of the New Zealanders being detained on Christmas Island. It’s unacceptable for a Prime Minister to be so misinformed and to spread such misinformation.

It’s also supremely ironic that someone who risked his life in military service for New Zealand and received decorations for his efforts and also at one time provided security for the Prime Minister, would find himself detained at Christmas Island as well, once he was no longer deemed a desirable immigrant in Australia.

I hope that those New Zealanders who have only begun to get interested in Australia’s detention policy because they are concerned about the welfare of their fellow citizens are able to then connect the dots to see how the logic behind the detention of asylum seekers and refugees might very easily be used against them one day.

Some of the larger questions here are about who gets to have freedom of movement across national borders, and who gets to have human rights?

Christmas Island also interests me as it is an island that attracted phosphate mining in the twentieth century like Banaba and Nauru. For me, the relentless extraction of our planet’s resources is part of the very phenomenon that produces the refugee and immigration crises we are witnessing today.

Quite simply, if people were able to look after their ancestral lands, and make fully informed choices about the kind of lives they wanted to lead, there’s a good chance we would not be in this situation.

Do you have any comments on New Zealand’s refugee policy?
There’s currently a huge debate in Hawai‘i about whether the state can accommodate refugees from Syria when Kanaka Maoli/Native Hawaiians make up a significant proportion of the state’s homeless population, and Micronesian migrants who are already there are facing animosity from state residents and exclusion from state services.

New Zealand has one of the lowest intakes of refugees per capita among OECD nations. And just like Hawai‘i, questions can be raised about whether New Zealand has any business increasing its refugee quota when its own people aren’t being looked after—for example, the almost 1 in 4 children living in poverty in this country. But whether we’re thinking about 260,000 New Zealand children living in poverty, or whether to raise the quota from 700 to 1200 for refugees desperately looking for safe shelter, what demands our careful attention is how the wealth and resources of this country are distributed.

But as I said earlier in relation to Manus and Nauru, we have to challenge ourselves to think about what policy/news/activism could look like if Māori were at the centre of our consideration. It won’t make things easier, by any means. But it would be a radical improvement on the way decisions are made and actions are being taken or not taken now.

What sort of coalitions are necessary, in your opinion, to undermine Australia’s regime?
If you’re talking about the regime of Australia’s detention centres, there need to be some strategic coalitions around shaping public opinion both in Australia and internationally. One important area of focus should be Australia’s bid to chair the UN Human Rights Council. Australia does not deserve to chair that council, and if human rights NGOs, indigenous rights and anti-imperialist movements can mobilize to get their bid defeated through lobbying among the G77 countries, especially, then I think we will empower Australians to hold their country more accountable for the appalling human rights abuses in the detention centres. If Australia wins their bid, there will be no incentive for the government to make any changes, because becoming chair of the UN Human Rights Council will essentially vindicate the current policy.

What can readers of this article do to challenge Australia’s abuses?
It is truly sad to me that in their first encounter with each other, Somalians and Nauruans, Iranians and Manusians, for example, are not given the chance to truly recognise each other’s dignity. This is because their encounters are being mediated by the Australian state and its contracted proxies.

Readers of this article need to demonstrate their solidarity with and concern for BOTH the refugees and the people of Nauru and Manus. The readers of this article need to put pressure on their governments and elected officials to demand accountability—and more importantly, CHANGE—from the Australian government in relation to the abuses in its offshore detention centres.

Some of the media point out that Nauru has an authoritarian government that is curbing international media access and also tampering with the judiciary and perverting the rule of law. The government of Papua New Guinea is also facing accusations of corruption and poor governance.

I hope that readers of this article will think critically about a) how Australia’s detention centre policy is exploiting the weaknesses of the governments in Nauru and PNG; b) how successive Australian governments are continuing to foster the negative development of these countries—replicating Australia’s colonial history in both countries; and c) how some New Zealanders are actually in the same detention centres as refugees; d) how Aboriginal Australians and Māori might have or make common cause with the people of Nauru and Manus, and e) how those of us who are not indigenous to Australia and New Zealand would benefit by putting indigenous people’s interests before what we believe might be our own. If we take time to think about these things, I believe that right action will flow.

Any last thoughts?
You sent me these questions before the Paris attacks, so that has been heavy on my mind as I’ve been reflecting on the situation in Australia’s detention centres in the Pacific…Australia’s “Pacific Solution.”

If the Pacific is to be a solution, it will not be in the way that Australian policy is currently positioning it.

One thing that is very clear is that Paris and Beirut and Nauru and Manus and Syria and Somalia and Afghanistan and Iran and Iraq and Pakistan and Bangladesh and Sri Lanka and New Zealand are all connected. But we are being connected in ways that are not of our own making. We need to reclaim our own sovereignty over these connections.

My Banaban community was relocated to Fiji by the British between 1945 and 1947—ostensibly with our leaders’ consent, but I wouldn’t say it was full and informed consent. Once we got to Fiji, and after we got over our disorientation, we realised that we could not depend on the British to safeguard our future—after all, they were gleefully mining our homeland. So we found out whose indigenous lands we had been moved to, and we paid tribute to them, acknowledging their customary stewardship. As Banabans, we never forget that we’re living in someone else’s land. That’s a lesson that has informed my understanding of what it means to be a migrant myself, and I think it’s an important paradigm shift to make.

We cannot assume that the government that welcomes or rejects or detains refugees is representative of the indigenous people of the land. Europe has lost much of its sense of indigeneity and because of World War II keeps conflating indigeneity with ethno-nationalism. But Pacific people should not surrender our ethics of hosting to either our own governments or the governments of other countries. Māori are good at asserting mana whenua. I guess that’s what I’m talking about: mana whenua leads to mana tangata; without the former, you can’t get the latter.

Fightback ‘climate crisis’ issue released

fightback climate crisis cover

Fightback (Aotearoa / New Zealand) is an ecosocialist, socialist-feminist group that publishes a regular magazine. In 2015, Fightback stepped back from our monthly printing schedule towards less regular, themed issues; an issue on the Housing Crisis; on the fight for Secure Hours and a Living Wage; a successful crowdfunded issue dedicated to paid writing by Women and Gender Minorities; an issue dedicated to Internationalism, and finally this issue, on the Climate Crisis.

The 2015 UN Climate Change Conference will be held from November 30th to December 11th in Paris. As argued in the following pages (see particularly Change Everything: Climate Justice Post-Paris, p17-18), these talks are unlikely to change anything. Any commitments are likely to be non-binding, framed by the market logic that produced the climate crisis, and to benefit the global rich at the expense of the global poor.

NGO 350.org has nonetheless initiated a global People’s Climate March in advance of the talks. Fightback is a partner in the Aotearoa / New Zealand section of this march, to be held on November 28th in Auckland, Wellington, Christchurch and smaller centres across the country (see http://www.peoplesclimatemarch.org.nz/events). We participate to promote radical solutions that go beyond pressure on existing powers (necessary but inadequate), towards asserting the power of self-organised communities.

Our first article, by Bronwen Beechey, explains the theory and practice of ecosocialism (p4-7). Two international articles cover ecological struggles: a reprinted article from Green Left Weekly reports on a recent climate change conference held in Bolivia (p8-9), and Jojo, a Fightback correspondent based in Germany, outlines actions against coal mining (p10-11). Daphne Lawless reviews Naomi Klein’s recent book This Changes Everything: Capitalism vs the Climate, and relates Klein’s argument to Aotearoa / New Zealand (pX-X). Michelle Ducat (Oil Free Wellington) outlines the limits of the Paris talks, and Oil Free Wellington’s plans for education and direct action in December (p17-18). The issue concludes with a poem by Tam Vosper (p19).

Fightback is a small organisation, with no funding from the state or big business. If you would like to support our work, and are not a current subscriber to the magazine, please consider subscribing at http://fightback.org.nz/subscribe

If you would like a print copy of the Climate Crisis issue, please contact your nearest branch.