Robyn Kenealy
Some of you will be familiar with British comedian Stewart Lee’s routine about motoring review show Top Gear. In the routine, Lee describes acts of horrible violence befalling the Top Gear presentation team, breaking off periodically to shout “it’s just a joke, like on Top Gear!” before pausing for a moment, and then adding “but coincidentally, it is actually what I wish had happened.”[1]
It’s a great routine. Lee uses, as he explains, “the rhetoric and implied values of Top Gear to satirize the rhetoric and implied values of Top Gear.” Top Gear which is, to quote Steve Coogan of Alan Partridge and Saxondale fame, “three rich, middle-aged men… [who] have this strange notion that if they are being offensive it bestows on them a kind of anti-establishment aura of coolness; in fact, like their leather jackets and jeans, it is uber-conservative.” [2]
I have a reason for bringing up British comedians making criticisms of Top Gear, I promise. Particularly, it’s that those criticisms, Lee’s and Coogan’s, seem to me to also apply to what I call Dudebro Irony (I doubt the term is original with me). Dudebro Irony is when people – when men – say overtly sexist things, either in conversation or in art works, with the assumption that everyone will understand that they are not intending to be sexist. That it’s just a joke. Like on Top Gear.
Top Gear’s values are overtly conservative, whereas Dudebro Irony’s values are liberal or even leftist, but I would – and in fact will – argue that a similar machinery is at work. Rather than a conservative attack against the “PC police” which all leftists may by now easily denounce when they watch Top Gear, Dudebro Irony is done by young, liberal or leftist men, who ironically perform sexism (this is the literal sense of the word irony: their words have the opposite meaning to their intention) as part of a statement that they are not only not sexist, but so profoundly not sexist that the very idea of their issuing a sexist statement is so impossible as to be laughable. This performance has a relationship to Hipster Racism, which Lindy West writing for Jezebel examples as “introducing your black friend as “my black friend”—as a joke!!!—to show everybody how totally not preoccupied you are with your black friend’s blackness.”[3] While not directly analogous, Dudebro Irony often appears in the same contexts and does come from a similar root: the assumption that everybody now lives in a gloriously post-isms world, and therefore any overt display of –ism is automatically ironic. [Read more…]



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